Weekly Roundup, April 23, 2012

What’s happening this week? We’ve got insights into using Foundation for responsive design, mobile marketing, video best practices for nonprofits, striking the visual vs. verbal balance, and why Microsoft Word is a terrible tool for the web. For more on what’s happening at MSDS and insights that are getting our attention, follow us @msdsbranding on Twitter.

5 Ways to Make Your Nonprofit Engage Using Facebook Timeline

Now that you’ve adjusted to having to use Facebook’s new Timeline format, it’s time to take advantage of what it does best to generate engagement for your cause. While building an effective social marketing strategy through Facebook takes time and consistent effort, these 5 quick tips highlight the most important ways your nonprofit can adjust your approach using Facebook Timeline to generate a stronger social media presence and drive audience response.

Putting Pinterest to Work for Your Business or Nonprofit Brand Part 2

In last week’s introduction to Pinterest, I discussed how businesses and nonprofit organizations should approach using Pinterest to better target audiences, create a brand presence, and ultimately motivate audiences to act.

Weekly Roundup, April 9, 2012

On tap this week? Insights into the importance of information surfacing and redesigning with personality for user experience, how nonprofits can fundraise through social media and use videos to tell a deeper story, and how successful business brands are built on core beliefs. For more on what’s happening at MSDS and what’s getting our attention, follow us @msdsbranding on Twitter.

Putting Pinterest to Work for Your Business or Nonprofit Brand

Part 1

Social media’s newest network has proven to be a branding goldmine. Seemingly out of nowhere, Pinterest has become one of the top five referring sources on the Web for retailers, and holds an undeniably addictive appeal to online audiences. But much like the early days of social media, there’s a lot of fumbling around going on by brands trying to figure out how to put Pinterest to use in a meaningful way.

State of the State of the Union: Power(Point) to the People?

On January 24th of 2012, President Barack Obama delivered the State of the Union address. For the second time, the White House made it available online with a special enhanced broadcast complementing the speech with onscreen presentation graphics.

I know what you're thinking—a Powerpoint from the President? Who does he think he is, Ross Perot? Our founding fathers must be turning in their graves.