For nonprofits or businesses considering an integrated rebranding process, a big question for those not familiar with the process is how to quantify the value vs the investment. One way to ensure branding efforts build sustainable business value it is to approach branding as a systems-based approach to designing your brand. What this means, in short, is building a scalable framework, or Design System for executing the brand across every communications channel.
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Looking for ways to improve how your brand connects online across devices? Use multi-device layout patterns, speed up your nonprofit’s site performance, and take steps to make your website user-friendly. For more on what’s happening at MSDS and daily insights, follow us @msdsbranding on Twitter.
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Anyone who is involved with building websites these days has probably heard the term "responsive web design." Responsive web design (RWD) is a term coined by Ethan Marcotte in his A List Apart article that refers to using various techniques and technologies to serve different visual presentations of a website to various devices.
What this really means to most of us right now is: we can use RWD to create mobile versions of our websites.
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Looking for ways to improve your approach to content and better engage your audience? Create effective brand content people care about, use data to improve donations, and see which 3 online traffic metrics best measure how your content is faring. For more on what’s happening at MSDS and daily insights into what’s getting our attention, follow us @msdsbranding on Twitter.
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If you’re focused on how to improve your approach to creating an effective user experience for your brand online, we’ve got insights into challenging the boundaries of ux design, designing for audio, turning pixels into a full-blown brand experience, the disappointing Gmail redesign, and why nonprofits should consider print publishing. For more on what’s happening at MSDS and insights that are getting our attention, follow us @msdsbranding on Twitter.
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Over the past few weeks I’ve discussed ways to maximize design firm relationships by collaborating with your designer during the budgeting process and planning together for stakeholder input. In this third and final installment, we’ll look at how to determine and measure appropriate metrics for success on a website redesign project.
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What’s happening this week? We’ve got insights into using Foundation for responsive design, mobile marketing, video best practices for nonprofits, striking the visual vs. verbal balance, and why Microsoft Word is a terrible tool for the web. For more on what’s happening at MSDS and insights that are getting our attention, follow us @msdsbranding on Twitter.
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Now that you’ve adjusted to having to use Facebook’s new Timeline format, it’s time to take advantage of what it does best to generate engagement for your cause. While building an effective social marketing strategy through Facebook takes time and consistent effort, these 5 quick tips highlight the most important ways your nonprofit can adjust your approach using Facebook Timeline to generate a stronger social media presence and drive audience response.
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What’s up this week? Why the Google+ redesign fails, 5 tips for creating and maintaining customer loyalty, new UI patterns for mobile apps, why nonprofits need to think more about mobile, and important advice for nonprofits on how to avoid hashtag spamming. For more on what’s happening at MSDS and what’s getting our attention, follow us @msdsbranding on Twitter.
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In last week’s introduction to Pinterest, I discussed how businesses and nonprofit organizations should approach using Pinterest to better target audiences, create a brand presence, and ultimately motivate audiences to act.
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